Japan 3999211, Kitaazumigunhakuba
Hakubanoujou is located at the foot of the Northern Alps in Hakuba Village, Nagano Prefecture. The company produces and sells rice, vegetables and other crops cultivated in the local natural environment. It also operates a farm restaurant, cafe, gelato shop, glamping facilities and a fruit-picking farm, and sells fresh and processed products via a mail-order site. Hakubanoujou has obtained certifications such as organic JAS and promotes its products under the in‑house brand “Hakuba Sorachi.” Products focus on rice and potatoes and also include soybeans, buckwheat and juices, shipped directly from the production area. The company has operated for nearly 20 years and in 2022 changed its trading name as part of a renewed start.