Nakamura Mokuzai identifies its employees' human qualities as a core strength. The company emphasizes being sincere and engages seriously with customers. It is implementing measures to make the work environment easier, including system-based efficiency improvements and maintaining a culture that facilitates consultation. The company believes that providing an environment where employees can work with security and satisfaction enables delivery of reliable services and builds trust. Amid increasing societal focus on the environment and a decline in housing starts, timber is being reconsidered—particularly for non-residential wooden buildings such as hospitals, kindergartens, nurseries and eldercare facilities. As a comprehensive trading firm in construction, Nakamura Mokuzai aims to be the most trusted wood-processing specialist in its region and continues to offer a wide range of products and services. To remain a growing company fifty years from now, it will continue to pursue new challenges and pass on techniques and convictions to the future.