"Ed #15 showcases paper as the original interactive communication medium," states Steven DeVoe, vice president, Marketing for NewPage. "Paper keeps getting better, finding new ways to connect, not just to a particular audience, but also to other media. With new browser technologies, print has become a uniquely effective gateway to video, websites, e-catalogs and other information through smart devices. Printed communication is more vital than ever. It's vibrant and highly effective—reaching millions and selling billions."
"Paper has a unique ability to get the reader to participate. You open it, touch it, fold it, pull it, even smell it—and it creates something real, something dimensional and, even more important, something memorable," said Julie Davis, senior marketing communications manager for NewPage. "In Ed #15, customers can see Ed come to life for the first time on the cover of the brochure through Layar® technology, a leading augmented reality platform, which displays videos on your smartphone without ever leaving the printed piece."
NewPage is a leading producer of printing and specialty papers in North America. NewPage is headquartered in Miamisburg, Ohio, and owns paper mills in Kentucky, Maine, Maryland, Michigan, Minnesota and Wisconsin. These mills have a total annual production capacity of approximately 3.5 million tons of paper.
