As hurricane season looms, Georgia-Pacific (GP) and Trackonomy have partnered to ensure that critical building materials arrive exactly when and where they're needed most. Through this partnership, GP is equipping plywood shipments with Trackonomy's real-time tracking technology to provide precise arrival visibility to major retailers like Home Depot and Lowe's.
With Trackonomy's SmartTape technology integrated into hurricane-season plywood shipments, retailers now receive real-time updates on the location and ETA of their deliveries. This allows stores to begin unloading and selling plywood directly off arriving trucks, accelerating product availability during peak demand periods.
Bild: Georgia-Pacific
This just-in-time visibility model helps GP become an even stronger partner to home improvement retailers during times of crisis. It's designed to deliver what many now call the "Amazon effect" to the lumber supply chain: minimizing idle time, cutting guesswork.
The initial rollout of this initiative will focus on hurricane-related shipments of plywood to Home Depot and Lowe's. However, GP and Trackonomy are already exploring expansion into additional materials, including resin shipments, and broader shipment categories throughout the year.
Georgia-Pacific is one of the world's leading manufacturers and marketers of tissue, pulp, paper, packaging, building products, and related chemicals. Headquartered in Atlanta, Georgia-Pacific operates approximately 150 facilities and employs more than 30,000 people.
