The Polish market for corrugated board packaging is among the most dynamic in Europe, and has grown by more than 70% in the past ten years.
The location of the factory in Nowa Sól allows Model Group to establish an additional foothold in the west of Poland, where the company's market share has so far been very small, primarily because it is so far away from the existing Model plants. Furthermore, the regions of Lower Silesia and Greater Poland are among the most attractive for investors in the entire country, in addition to Upper Silesia and Mazovia (Warsaw).
These areas are heavily urbanised with a high standard of technological development. They are open to international markets, boast excellent transport links to western Europe, and have high education standards. The administrative bodies are also efficient, and promote the region effectively. These were the key factors that convinced the Model Group to invest in this location.
