Simpson Strong-Tie, the leader in engineered structural connectors and building solutions, has acquired Elk Grove, California–based EstiFrame Technologies, Inc. Founded in 2017 by Coby Gifford and Aaron Love, EstiFrame provides component manufacturing and framing technologies to the construction industry, including the EasyFrame automated marking system that matches saws with digital printers to label 2x frame members for fast and accurate assembly.
Designed to reduce construction timelines and address skilled labor shortages in framing and construction, the EasyFrame system prints framing blueprints for a structure directly onto the framing members themselves. Paired with either a manual or automated saw, the system provides wall panels that are pre-marked for easy assembly, driving construction efficiency and accuracy.
Driven by one of the most powerful linear optimization algorithms available, EasyFrame software is designed to save the greatest amount of wood possible by managing cut completion activity and constantly re-optimizing on the fly.
As part of the acquisition, Gifford and Love will remain with the EstiFrame team to ensure a seamless transition as Simpson Strong-Tie assumes customer sales and service, continuing to provide saw setup and installation as well as onboarding and design services, including training operators how to best use and leverage the EasyFrame system.
