With an appropriate investment policy and cost structure, and better information and sales technologies, this operation is a step further in the Adveo's medium and long term strategy with the aim of focusing on its core business, the large-scale distribution and the delivery of value added services for its customers in the office supplies market, both domestic and international. Thus, Adveo strengthens its leadership position in the market in order to achieve higher levels of growth, either organically or through acquisitions or alliances.
Adveo's CEO, Millán Álvarez-Miranda Navarro, said: “This agreement is part of the business strategy that we started a few years ago that pursues, among other goals, to focus on our best asset which is the knowledge and the extension of our products and services distribution activity related to the office market, among other. Our goal is achieved with this deal.”
Along with this agreement, the two companies will supply certain products under the brands Adveo and Unipapel, which will be produced in the transferred factories, and which Adveo will continue to commercialize both in national and international markets.
Springwater Capital LLC is a Swiss investment fund based in Geneva which has recently acquired large industrial businesses in Spain related to digital printing.
