Amcor has expanded its packaging innovation hubs around the world. In addition to existing centers in the US, South America and Asia Pacific, Amcor has now opened its Amcor Innovation Center Europe (AICE) in Ghent, Belgium. The AICE will pioneer new material technologies to make packaging more sustainable and performant, while focusing on designs that stand out in shops and increase ease-of-use for consumers.
"The opening of the Amcor Innovation Center Europe is a significant investment towards more sustainable, circular, and innovative packaging," said Michael Zacka, President Amcor Flexibles Europe, Middle East, and Africa. "The center brings together the brightest minds in packaging design and material science with state-of-the-art technology to offer our customers a complete brand solution, from concept to commercial launch."
In its Innovation Center Europe, Amcor supports brands from concept to shelf using its Catalyst approach. This flexible, collaborative, and creative co-development methodology creates packaging solutions that take into account a brand’s market, consumer needs, sustainability and recyclability requirements, and customers’ existing production lines.
Amcor has set ambitious sustainability goals for itself. It has pledged to develop all its packaging to be recyclable, compostable or reusable by 2025, and to significantly increase its use of recycled materials. In line with this sustainability commitment, the Amcor Innovation Center Europe is housed in a building that is designed and built according to BREEAM sustainability certification standards.
Amcor is a global leader in developing and producing responsible packaging solutions.
