Beginning August 1st, Arauco will consolidate its composite panel brands and grade structure. The decision to restructure the naming of products will create simple but effective brands and grades. All of company's MDF panels which were previously branded as Trupan, Superior, Premier, EVO, eLite, Terra, Vesta and Vestex will now align with global MDF brand Trupan.

Arauco will consolidate its composite panel brands and grade structure

10:03 / July 27, 2015

Jul 31, 2015. /Lesprom Network/. Beginning August 1st, Arauco will consolidate its composite panel brands and grade structure. The decision to restructure the naming of products will create simple but effective brands and grades, as the company says in the press release received by Lesprom Network.

The number of products produced will not be reduced, but rather the objective is to allow for a simplified method for grouping brands and grades that aligns with its plants, along with the ability to concentrate our communication efforts on fewer, but stronger brands.

Moving forward all of its MDF panels which were previously branded as Trupan, Superior, Premier, EVO, eLite, Terra, Vesta and Vestex will now align with global MDF brand Trupan.

The Fibrex brand will remain unchanged, consolidating thin HDF offering.

Particleboard panels previously branded UltraPine will now be named Ultra.

The Duraflake brand name will remain unchanged.

The brand VESTA will now represent ARAUCO low emitting technology; the Vesta indicator, along with NAF or ULEF, will follow the substrate parent brand.

Lesprom Network

Arauco will consolidate its composite panel brands and grade structure

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