In 2021, Bergs Timber acquired the company Performance Timber Products Group (PTPG) in the United Kingdom. Timber Windows is one of the brands that was part of the acquisition and has now begun an international expansion with the first establishments outside the UK. Timber Windows currently has 44 showrooms in England and has annual sales of approximately SEK 200 million ($21.2 million), Bergs announced.
Timber Windows is a concept for wooden windows and doors for the private housing market. The business is built around a local presence with showrooms where customers can see examples of different products, be inspired and at the same time get qualified advice from knowledgeable staff before deciding to buy new windows or doors. Production then takes place completely customer order-based to fit into the existing property, where Timber Windows also takes care of installation and detail adjustment.
As part of the upcoming international expansion, two new showrooms will be established in Sweden. One in Saltsjöbaden outside Stockholm and one in Hovås, south of Gothenburg. There are two places where there is a significant amount of culturally and historically valuable buildings, where the company's products fit in well.
“The introduction of Timber Windows in Sweden is completely in line with our strategy to expand the business in the Joinery product area. The brand and the customized services that are linked to the concept are well suited for expansion” says Peter Nilsson, President and CEO of Bergs.
The Bergs Group has operationsin Sweden, Estonia, Latvia and the UK. The group’s products are sold in some 20 countries. The largest markets consist of Scandinavia, the Baltic countries, the UK and France. The head office and group management are located in Sweden.
