Mar 20, 2015. /Lesprom Network/. Bracell Limited, formerly known as Sateri Holdings Limited, a leading player in the global specialty cellulose market, announced that it is taking on its new corporate name. The renaming comes on the heels of a corporate rebranding initiative following the spin-off of the Company's viscose staple fiber business in December last year. Concurrent with the name change, Bracell has also introduced a new corporate logo, as the company said in the press release received by Lesprom Network. 

The Company's new name of Bracell Limited allows it to emphasize its focus on dissolving wood pulp production from its mill in Brazil, which is integrated with its captive eucalyptus plantations there. With a simplified business model and a clearer proposition, Bracell is committed to expanding its footprint to become a leading global pure-play dissolving wood pulp producer, particularly in the specialty grade segment.

Bracell is a leading global producer of specialty cellulose. The Company's main facility in Brazil, Bahia Specialty Cellulose, is currently the third largest dissolving wood pulp producer in the world with an annual production capacity of 485,000 metric tons.

In addition to its state-of-the-art production facilities, the Company owns over 150,000 hectares of freehold timberland in Brazil, which fully meets the wood requirements of the Bahia Specialty Cellulose facility.