British Columbia (B.C.) delegates are set to embark on the first post-COVID-19 forestry trade mission to Japan, seeking to increase market opportunities, meet with customers and partners, and encourage expanded use of B.C. wood products.
“Japan is a critically important export market for B.C.’s high-quality wood products, and we are excited to engage directly and strengthen relationships with our key customers and trading partners,” said Katrine Conroy, Minister of Forests. “Through B.C.’s global leadership and innovation in sustainable forestry and mass timber manufacturing, we have the opportunity to increase exports, given Japan’s focus on green building construction and wood use in public buildings. This will support good, well-paying jobs for people across the province.”
The five-day mission, beginning Sunday, Nov. 6, 2022, will see Conroy, forest industry representatives, federal and provincial officials, and Indigenous leaders attend events with the primary objectives of strengthening relationships, identifying new market opportunities, encouraging the use of B.C. wood products, discussing evolving market opportunities and challenges, and increasing awareness of B.C.’s leadership in sustainable and innovative forest product manufacturing and construction practices.
Around the world, organizations are making purchasing decisions that factor in impacts to the environment and communities. Environmental, social and governance (ESG) performance is important as businesses look to succeed long term in a fast-changing marketplace.
