Jan 29, 2008. /Lesprom Network/. Magnus Hall, Holmen’s President and CEO, has been appointed chairman of CEPI, the Confederation of European Paper Industries, announced CEPI. Magnus Hall takes over the chairmanship as of January 2008 from Frits Beurskens, of the Dutch Smurfit Kappa Group. “It will be a stimulating task to work for the European paper industry, which currently faces major challenges, especially with regard to the many points of view about how we should use the wood raw material in the future. One of the most important steps now is to arrive at a manageable system for allocating emission rights without auctioning, allowing the industry room to invest in carbon dioxide efficient processes” says Magnus Hall. CEPI is the voice and public face of the pulp and paper industry in Europe, representing its interests towards the European Institutions.