Kährs Group has signed a Letter of Intent (LOI) with Nature Home, one of China’s most prominent home furnishing retailers. The agreement marks a significant milestone in Kährs’ international growth strategy while also opening a door to premium Scandinavian flooring presence in the Chinese market.
The agreement outlines a strategic collaboration to introduce and promote Kährs’ multilayer hardwood flooring collections under the Kährs brand across China.
The initial phase of the cooperation will include a pilot launch in 10 flagship stores in major Chinese cities, supported by Kährs’ marketing, storytelling, and training resources.
"This milestone partnership between Kährs and Nature Home brings Scandinavian craftsmanship and design to the forefront of the Chinese flooring market, setting a new standard in sustainable and premium wood flooring," says Johan Magnusson, CEO & President of Kährs Group.
Founded in 1995, Nature Home (China) Co., Ltd. is a leading provider of flooring and home product solutions in China.
Kährs is a leading manufacturer and distributor of flooring with the aim of providing customer experiences beyond expectations.
