The National Wooden Pallet & Container Association is changing its name to Woodpack Global, a rebrand reflecting the wooden packaging sector's expanded worldwide scope and capacity. The new identity, developed with extensive member and board input, will be formally unveiled on 25 March 2026, during the association's Annual Leadership Conference.
Board Chair Hinton H. Howell stated the name honors the industry's legacy while representing its evolution into a global network. The association's core message, "Pallets Move the World," will remain unchanged. President and CEO Brent McClendon noted the change aligns with a staff expansion to increase capacity on U.S. issues and value for the global membership.
