Before joining PEFC Denmark, Morten Thorøe has previously been Secretary General of the Confederation of European Forest Owners (CEPF) and Head of the International Family Forest Alliance (IFFA). He also has a thorough knowledge of forest certification through his work at the certification company Nepcon.
It is now Mr. Thorøe’s job to ensure that the certified forests and companies in Denmark get the right advice and services with their certification and to ensure a good relationship with all PEFC stakeholders in Denmark. Another important task is to raise awareness of PEFC as a brand.
“PEFC Denmark has something unique to offer to the Danish forest owners, the wood industry and retailers and I am excited to show everybody that a PEFC certification is a good investment,” said Morten Thorøe.
In order to have an Executive Secretary who can focus 100% on expanding the PEFC system in Denmark, the PEFC secretariat is now separated from the Danish Forest Association, which was previously responsible for the operation of PEFC activities in Denmark.
PEFC is the world's largest forest certification system.