Sappi Europe announces the appointment of Flavio Froehli as Vice President, Marketing & Sales with immediate effect for the entire Sappi Europe portfolio reporting to Marco Eikelenboom, CEO, Sappi Europe.
Flavio is an experienced marketing & sales executive with an extensive background in the Paper, Packaging & Pulp industry. He joined Sappi as Sales Director, Graphics with the acquisition of M-real Graphics in 2008. Since joining Sappi, he was involved in several change initiatives. In his latest capacity as Director, Business Strategy & Development, appointed in 2018, he was also in charge of leading a cross-functional, cross-business team of collaborative experts accelerating Sappi’s transition into growth markets by identifying, evaluating, and selecting products that are today being manufactured on originally Graphics-dedicated machines.
With the aim of driving commercial excellence, this position strengthens the groups One Sappi philosophy and in parallel supports Sappi’s Thrive25 ambitions of accelerating a transition into growth markets. This will further reinforce the position of Sappi Europe as a sustainably resilient company, thriving to be a systemically relevant partner for its customers in the Graphics, Packaging and Speciality papers markets.
