The Softwood Lumber Board has completed its leadership succession plan.
“On behalf of the Board of Directors, I want to thank Steve Lovett for his tireless and inspired leadership of the SLB from its creation through the revote,” said Chairman Marc Brinkmeyer. “Under Steve’s leadership, the SLB made history, bringing together the US regional producers from the Northeast, Southeast, Intermountain and West Coast, whom together with the Canadian importers make up our industry.
The SLB will move forward under the leadership of Cees de Jager as President and CEO. Cees developed and administered the successful programs of the SLB during the first term as our Chief Marketing Officer. He has worked closely with Steve over the last 10 years.”
With de Jager’s promotion, Ryan Flom has assumed the role of Chief Marketing Officer. Flom joined SLB in July as vice president of promotion and research. Together with Maureen Pello, who joined the SLB in October as vice president of operations, the three are responsible for leading the SLB and for increasing demand and expanding markets for softwood lumber products in the United States.
Over the next five years, the SLB will lead a comprehensive and collaborative effort to realize the significant opportunities available to grow demand for softwood lumber. The strategy is designed to increase softwood lumber’s share in new market segments while protecting the share wood has already captured against competing interests.
The Softwood Lumber Board (SLB) is an industry-funded initiative established to promote lumber’s value proposition and increase demand for softwood lumber products in outdoor, residential, and non-residential construction.
