Suzano, the world’s largest market pulp producer, announces it will invest R$490 million (approximately $100 million) in a new fluff pulp line.
This investment will support the conversion of a BHKP pulp line at Limeira mill into a flex machine to produce Suzano’s Eucafluff or BHKP. Suzano’s annual installed capacity of fluff pulp production will increase from 100,000 to 440,000 ton, with production expected to begin by Q4 2025.
The global fluff market is currently estimated to be 6.4 million tons annually, with a forecasted CAGR of 4.2% for the following years according to independent consultants, fostered mainly by the growth in adult diapers, due to the aging population and a growing middle class using more hygiene products globally.
Eucafluff is the world’s first bleached kraft fluff pulp made from 100% planted eucalyptus.
