Two Sides has extended its reach and launched the campaign in Latin America.
Two Sides has been established in Brazil for many years, but recently announced the expansion of its activities across all 19 countries in Hispanic Latin America with the support of entities representing the sector, who are part of the “Confederación Latioamericana de la Industria Gráfica”.
Created in 2008 by members from the graphic communications supply chain, Two Sides is dedicated to distributing information about paper and its use and combats misconceptions about the environmental impacts of print, paper and paper packaging.
“All the wood used in the manufacture of paper in Latin America is 100% from planted forests specifically for this purpose. Even so, it is common to come across information that seeks to wrongly link paper production to the destruction of forests and deforestation,” explains Fabio Mortara, CEO of Two Sides Latin America. “Many organisations have taken advantage of this argument to justify and support the extinction of the use of paper and the exclusive adoption of digital documents. Such misleading advertising is commonly called greenwashing”.
Two Sides is the paper advocacy group that promotes the sustainable and attractive attributes of print, paper and paper packaging.