Apr 01, 2008. /Lesprom.com/. Media General Inc., announced it and two partners have completed the sale of SP Newsprint Co. to White Birch Paper Co. Under the deal which was first announced in January, affiliates of White Birch paid $350 million for the newsprint producer, Associated Press informed . White Birch Paper is a manufacturer of high-quality newsprint, directory paper and paperboard, with mills located in the United States and Canada. In addition to newsprint, the company produces directory paper and paper board products.