Appleton Coated makes 2014 green resolutions easier to keep
Appleton Coated is starting 2014 with the resolution to make it easier and more affordable to use coated paper made with post-consumer recovered fiber (PCRF). It is now offering its category-leading U2:XG® 30% PCRF recycled no.2 coated paper for the same price as its standard 10% PCRF no.2 sheet, Utopia Two®. Making ordering easier, it is stocking 69 new U2:XG stock items in its national distribution centers.
ByLesprom Network
Jan 09, 2014. /Lesprom Network/. Appleton Coated is starting 2014 with the resolution to make it easier
and more affordable to use coated paper made with post-consumer recovered fiber
(PCRF). It is now offering its category-leading U2:XG® 30% PCRF recycled no.2
coated paper for the same price as its standard 10% PCRF no.2 sheet, Utopia
Two®. Making ordering easier, it is stocking 69 new U2:XG stock items in its
national distribution centers, as the company said in the press release
received by Lesprom Network.
Appleton Coated CEO Doug Osterberg comments, “This pricing move allows
brand owners and creatives to specify coated paper that promotes their
corporate sustainability measures even as it improves their bottom line costs
on printed marketing materials.” He continues, “The new parts are adding
efficiency and choice to the merchant and printer sides of the supply chain.”
U2:XG is the trademarked name for Appleton Coated’s extra green, coated
offering in the no.2 coated paper arena. It offers 30% PCRF, is FSC® certified (FSC®
C007796), and is produced with Green Power™. This means 100% of the electricity
used to manufacture all U2:XG products is matched with renewable energy credits
(RECS) from Green-e® certified energy sources – primarily wind.
Offering gloss, dull and matte finishes, as well as one the few Ivory
coated papers still produced in the U.S. The U2:XG product lineup is
one of the broadest in the high PCRF no.2 category. Introduced in May 2007, U2:XG
is being used by some of the leading brands in North
America.
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