BRUSSELS, Sept. 18, 2001 (paperloop.com) - Europe's magazine and newspaper publishers reported a drop in advertising and a rise in pagination as the region's news services scrambled to respond to last Tuesday's assault on the US. A UK buyer that sources paper for many of the country's major newspaper titles reported that, "All our titles and all our print centers increased pagination." The buyer said that the lack of advertising was visible in last week's editions. But the source could not confirm if advertisers had pulled adverts to avoid having their brands associated with distressing news. A paper buyer for the UK's leading financial newspaper was less unambiguous about the loss of advertising revenue. He confirmed that advertisers had pulled slots following the attacks. In Italy, a magazine and newspaper printer reported a ITL 10 billion ($4.7 million) loss in advertising revenue following last Tuesday's tragedy. "We did lose a lot of advertising especially from the air companies and US businesses," he said. The purchasing manager for a German magazine printer said that although the company printed some extra editions of its weekly news magazine, the quantities were not significant. Sources across Europe agreed that they had no difficulties in sourcing the extra paper required for the extended print runs in today's cooling paper market. One UK buyer did not expect the assault on the US to cause a sustained spike in demand for graphic paper grades. "The Gulf War, for example, did not make a huge impact on consumption, people mainly sourced their news from CNN," he said.