Jul 05, 2007. /Lesprom Network/. M-real Consumer Packaging Business Area has joined the Sustainable Packaging Coalition (SPC). The move underlines the company's commitment to sustainability, and complements the major internal measures it has taken over the past decade to reduce wastage and weight in the production of paperboard. "The issues of sustainability affect us all, and we believe it's vital for this industry to act as a whole, to reinforce the efforts of individual companies", says Mike Clark, senior advisor in M-real Consumer Packaging. "As members of the SPC we're now working alongside and sharing ideas with representatives of the whole packaging value chain, from raw material producers through packaging manufacturers to brand owners. There's a real synergy here, that will help us to transform the packaging industry." The SPC is an industry working group dedicated to transforming packaging into a system that encourages economic prosperity and a sustainable flow of materials. As a member of the SPC, M-real Consumer Packaging will be able to network across the supply chain, developing new strategic partnerships, exchanging information pertaining to critical issues, new materials and technologies, and benefiting from broad perspectives on international trends. M-real Corporation, headquartered in Finland and employing 13 000 people, is a European paper and paperboard company, providing premium solutions for consumer packaging, communications and advertising end-uses. Through its worldwide sales network, M-real serves its customers who mostly comprise publishers, printers, paper merchants, offices and well-known consumer product companies and carton printers. M-real Corporation is listed on the OMX Helsinki Stock Exchange. The sales of the in 2006 were Euro 5.6 billion. M-real is part of the Metsäliitto Group. With sales of Euro 8.5 billion, Metsäliitto Group is the eighth largest forest industry group in the world.