Mar 24, 2008. /Lesprom.com/. Global packaging solutions leader MeadWestvaco Corporation unveiled its new corporate identity as “MWV: How brands take shape”. The company’s new brand is designed to articulate in a unified voice its global packaging capabilities designed to protect and promote products, deliver supply chain efficiencies, meet sustainability promises and increase customers’ marketplace competitiveness. In essence, MWV reflects the company’s ability to help customers’ brands take shape. “The new MWV brand identity is part of our company's progression toward our vision of global leadership in packaging and packaging solutions,” said John A. Luke, Jr., chairman and CEO. “Now, our visual identity more clearly states to customers that with our complete platform of global capabilities and innovative solutions, MWV is uniquely positioned to help their brands take shape.”