Dec 22, 2004. /Lesprom Network/. Sodra Cell International will be the new name of Sodra Cell?s sales organization. It means that all international sales companies, Sodra Cell?s shipping operations and the central marketing department in Vaxjo are co-ordinated in a new company within Sodra Cell. The managing director will be current marketing director Ulf Edman, and the change is effective at the turn of the year. "Among our aims with the re-organization is to create clearer areas of responsibility by establishing a common organization for our presence on the market", Ulf Edman said. " Structural changes in customer circles place new and higher demands on us. Not least when it comes to logistics solutions that are becoming increasingly complicated. Sodra Cell International will have better conditions to meet these." Sodra Cell International will include 45 employees at HQ in Sweden and at the six daughter companies in Oslo, Hamburg, Paris, London, Milan and Basle.