Dec 12, 2012. /Lesprom Network/. SCA has appointed Boo Ehlin as its new Vice President Media Relations. Mr. Ehlin will be responsible for group media contacts and will report to Joséphine Edwall-Björklund, Senior Vice President Corporate Communications, as the company said in the press release received by Lesprom Network. Boo Ehlin has longstanding journalistic experience and many years of experience in working with media. Among other things Mr Ehlin has been Head of Press at the Swedish banks SEB and Nordea as well as acting Head of Press for the energy company Vattenfall. He has also worked as Communications Director for Swedish Bankers Association. “The recruitment of Boo Ehlin is important in our process of strengthening the SCA-brand and enhancing the image of SCA as a leading global hygiene and forest products company,” says Joséphine Edwall-Björklund. Boo Ehlin will take up his new duties on 1 March. SCA is a global hygiene and forest company that develops and produces personal care products, tissue and forest products.