By maintaining the logo’s green color base, Newark gives a nod to its 101-year-old heritage. The addition of brown and green leaves at the end of the logo symbolizes the company’s commitment to recycling. Not only is Newark a self-sustaining company, but through its own sustainability department, it reduces its facilities carbon footprint annually.
“Our new logo communicates what Newark stands for today,” says Newark CEO and President Frank Papa. “This is not the same company it was a few short years ago; we have invested in new talent and new equipment to better serve our customers and vendors, and become a leader in this industry.
“Newark has evolved from producing raw material to offering collaborative and innovative recycled paperboard solutions.”
The logo change is a step toward raising public awareness of the company’s renewed commitment to quality, customer satisfaction and sustainability. Through its rebranding efforts, Newark officials aim to promote vigorous operational excellence and cost improvement programs to make their products and services first-rate and assure the company’s long-term growth.
“The new corporate identity strengthens our position to initiate superior innovation, focus on sustainability and achieve strong growth” says Papa.
Newark Recycled Paperboard Solutions is a leader in integrated manufacturing of 100% recycled paperboard and paperboard products in the U.S. and Canada.