Wausau Paper introduces MicroBrite Technology

Apr 16, 2008. /Lesprom.com/. Wausau Paper announced the introduction of MicroBrite™ Technology - a thermal performance enhancing feature of its ProPly® and ProRedi® food packaging and food service papers for microwave, convection, and conventional oven applications. MicroBrite is designed to address the $3 billion flexible packaging segment of the snack foods industry and its growing need for non-charring paper products for single serving and portion control food packaging. “The identification of new applications for existing products continues to drive innovation and access to expanding markets for our Specialty Products division. These mix enhancing opportunities are just the latest examples of value-added product development which differentiates Wausau Paper and amplifies the many competitive advantages we provide our customers,” remarked Thomas J. Howatt, Wausau Paper president and CEO. Wausau Paper, with record revenues of more than $1.2 billion in fiscal 2007, produces and markets fine printing and writing papers, technical specialty papers, and "away-from-home" towel and tissue products.