Feb 11, 2009. /Lesprom Network/. Fraser Papers Inc. announced that Rich Aaronson has been named Specialty Publishing Product Segment Manager. In this position, Rich will be responsible for the development and implementation of the specialty publishing strategic business plans. Working closely with sales, product development, customer service and operations, he will lead the execution of the strategy, and identify new product and market opportunities, the company said in a statement received by Lesprom Network. "We have achieved a leadership position in the publishing segment by providing an innovative portfolio of lightweight uncoated freesheet and hybrid papers. Rich offers extensive marketing and manufacturing experience in the areas of product development, market and competitive intelligence, segmentation, branding and business planning which will allow us to further develop insight into how we can bring more value to our customers," said Matt Nightingale, Vice President of Marketing and New Product Development. Fraser Papers manufactures an extensive line of specialty printing and groundwood publishing papers used in book and commercial printing applications. Fraser Papers is an integrated specialty paper company that produces a broad range of specialty packaging and printing papers.