Glamour magazine reinforces Sappi presence in Russia
Nov 11, 2004. Sappi coated web-offset papers from both Europe and the USA are being used in the new Russian edition of Glamour, the international fashion, celebrity and lifestyle magazine, published by Conde Nast in Launched in September, all 300,000 copies of the 348-page first issue sold out in less than two weeks.
Nov 11, 2004. /Lesprom Network/. Sappi coated web-offset papers from both Europe and the USA are being used in the new Russian edition of Glamour, the international fashion, celebrity and lifestyle magazine, published by Conde Nast in Launched in September, all 300,000 copies of the 348-page first issue sold out in less than two weeks.
The magazine is printed on 170g/mІ Magno Star paper from Sappi's Gratkorn Mill in Austria and 74g/mІ Somerset Gloss from its Somerset Mill in Maine, USA. Bertelsmann's Mohndruck division in Germany prints the high quality magazine.
«As the leading producer of coated fine paper, we are proud that two Sappi brands are being used in such a high profile magazine there,» says Marco Eikelenboom, Director Sales and Marketing at Sappi Fine Paper Europe in Brussels. «The Sappi papers allow the Russian edition of Glamour to be produced to the highest production standards, in keeping with the other editions of the magazine in the US, Europe, Latin America and South Africa.»
To underline its growing commitment to the local market, Sappi yesterday presented its global capabilities, including its recently launched 'Life with Print' campaign, to more than 100 leading Russian publishers, advertisers and printers in
«The presentation, at the well known Zurab Tsereteli Art Gallery, marked the official opening of Sappi Russia,» said Alexander Kolkov, General Manager of Sappi's Moscow representative sales office, set up earlier this year to serve the Russian market. «We are increasingly working with local paper merchants to offer a wide range of Sappi graphic and speciality papers to the Russian market and to provide the local print community with information and advice on their use.»