Jul 02, 2008. /Lesprom.com/. M-real Consumer Packaging has launched two new fully wet strength label papers, Simcastor Label WS, a supercalendered label, and Simcastor Label WSE, a linen embossed label, aimed at the expanding beer and beverage market, M-real announced. Eija Weckstrom-Rita, Sales Director of M-real Consumer Packaging says: “Following a successful launch in Russia and CIS, we are now looking to expand the sales of Simcastor WS and WSE into new markets. They are the right products at the right time – being made from a sustainable material, paper – yet making no compromise on quality or performance. And with more environmentally-aware consumers returning bottles or sending them to be recycled, labels that remove easily make the process much more efficient. ” Simcastor Label papers are produced at M-real Simpele Mill in Finland.