Jun 05, 2006. /Lesprom Network/. Today, Mohawk Fine Papers Inc. announces the relaunch of Strathmore. For printers running digital presses and those designing for digital applications, this means a significant expansion in substrate options for applications that require premium quality papers, like high-end variable data direct mail, newsletters, and business cards. Created more than a century ago, Strathmore is synonymous with elegant writing papers and has set the industry standard for corporate identity. "The Strathmore legacy is unrivaled. Strathmore was ‘first' in so many things. Strathmore introduced the first paper promotion in the graphic arts industry. Strathmore established the country's first company-owned in-plant print shop. And, now Mohawk brings the promise of quality and innovation inherent in the Strathmore brand to a new generation of printers," says Laura Shore, senior vice president, communications. Since acquiring the Strathmore line a year ago, Mohawk Fine Papers Inc. has closely examined the entire business of writing papers. This investigation included in-depth research among over 3 000 designers as well as interviews with all those involved in the paper specification process. "Technology is changing the way we communicate," says Ms. Shore. "PDFs and email have changed the role of business communications. What gets printed today has, by necessity, more impact." That knowledge, combined with Mohawk's understanding of fine papers has resulted in a new definition for the business of writing and a portfolio of premium papers refreshed and relevant for today's user. Now this comprehensive and versatile portfolio encapsulates the full range of business and personal applications. The new Strathmore portfolio: • An expanded offering of premium writing, text and cover papers with new whites, new shades, new weights, and an elegant new Pinstripe Laid finish. • Manufactured with windpower, making it the perfect choice for environmentally progressive companies of all sizes. • Includes the new Strathmore Digital papers made with Mohawk's proprietary i-Tone® process for today's high-end digital color production presses. • Includes FSC certified, 100% PCW shades. Mohawk Fine Papers Inc. is the largest manufacturer of premium printing, writing and imaging papers in the country. Mohawk papers are used in a wide variety of communications including prestigious annual reports, corporate identity systems, high-end brochures, packaging and everyday communication for businesses of all sizes and types. A leader in environmental stewardship, Mohawk is the first large-scale production facility in the U.S. to use non-polluting wind energy to manufacture paper. Many of Mohawk's recycled products are certified by the Forest Stewardship Council [FSC] and/or Green Seal.