Sep 23, 2009. /Lesprom Network/. With effect from 1 October the wood products company Setra will have a new top-level organisation with five business areas, the company said in a press release received by Lesprom Network. “Our aim is to streamline our business, create a clear business focus throughout the entire value chain from raw material to finished product, and through shorter decision-making paths become more flexible in our customer relations,” says Börje Bengtsson, President and CEO of Setra. Five business area managers and one co-ordinating Business Director for sales of value-added wood products, primarily to the Nordic building materials trade, have been appointed. All have been recruited internally and will take up their positions on 1 October. -Wood Products Director (also Marketing Director): Mats Ekström (currently Marketing Director). -Business Area Manager, Wood Products, Central: Johan Johannesson (currently manager in Skutskär, Valbo and Kastet). -Business Area Manager, Wood Products, North: Anders Olofsson (currently manager in Rolfs and Kvarnåsen). -Business Area Manager, Timber Whitewood: Per Fredrikson (currently head of the Building Systems division). -Business Area Manager, Timber Redwood: Jerker Nyström (currently Production Director). -Business Area Manager, Raw Material: Tor Marntell (currently Raw Materials Manager). Setra’s operations within wooden buildings and industrial building systems will be concentrated to the partly owned subsidiary Plusshus. Setra Group, Sweden’s largest wood products company, offers wood-based products and solutions to the building materials trade and industrial customers.