Jul 20, 2005. /Lesprom Network/. Appleton has introduced LightSafe™ 300, a direct thermal label stock that surpasses the non-yellowing characteristics of any other label printing method for warehouse and supply chain label applications. Engineered and developed by Appleton, the patent-pending LightSafe™ Technology enables the LightSafe™ 300 direct thermal substrate to maintain its original clean white appearance for two years or longer when exposed to high levels of industrial lighting. “LightSafe Technology gives end users the opportunity to take full advantage of direct thermal’s operational efficiencies,” said Mike Cove, Senior Marketing Manager for Appleton’s Thermal and Advanced Technical Products. “Even under the harshest of warehouse lighting conditions, the chemistry behind LightSafe ensures longevity of the original white background.” The LightSafe™ Technology consists of a unique chemistry that maintains a pristine label appearance and high scanning reliability for linear and stacked bar code symbologies for two or more years. These properties make LightSafe™ 300 direct thermal paper the ideal label medium for handling the demanding requirements of long-term storage. “Our test results prove with certainty that LightSafe 300 stays white longer than any direct thermal label paper on the market,” Mr. Cove said. “This breakthrough ensures the long-term durability of direct thermal media. Now, end users in warehouse and supply chain applications can convert to direct thermal for their long-term label needs and take full advantage of its technological benefits and corresponding better overall value.” Appleton uses ideas that make a difference to create product solutions through its development and use of coating formulations and applications, encapsulation technology, and specialized and secure print services. The company produces carbonless, thermal, security, and performance packaging products. Appleton is headquartered in Appleton, Wisconsin, and has manufacturing operations in Wisconsin, Massachusetts, Ohio, Pennsylvania and the United Kingdom, employs approximately 3,400 people, and is 100% employee owned.