“As a result of our $90 million paper recycling plant at Maryvale, Australian made recycled paper has a bright future. We are calling on all Australians to make it recycled and help grow demand for locally made recycled office and printing paper. We are proud of our investment in sustainable Australian recycled paper manufacturing, and we expect the plant to be fully operational around the middle of 2014,” said Jim Henneberry, CEO Australian Paper.
The partnership between Planet Ark and Australian Paper aims to increase the use of locally made, high‐recycled content paper by paper buyers all over Australia, including Government at all levels.
“Our research shows that many people would like to purchase recycled paper, but there is still a perception that it is lower in quality. While this may have been an issue in the past, recycled paper has continued to improve and there is now little difference between our recycled paper and the paper we produce from non‐recycled sources,” said Mr Henneberry.
The partnership will include several activities to promote recycling within homes and offices and will build on the recent “Enwhitenment” TV commercial for Reflex 50% Recycled carbon neutral.
“The amount of recycled office and printing paper used in Australia is currently quite low so there is a great opportunity for Australians to use more recycled paper,” said Paul Klymenko, CEO Planet Ark.