Jun 23, 2010. /Lesprom Network/. Kemira Oyj sells its global Fluorescent Whitening Agents (FWAs) business to Catec GmbH. FWAs improve the whiteness and brightness of paper. The deal covers a production plant in Leverkusen, Germany. The FWA business and its staff of about 100 persons will be transferred to the new owner once the companies have closed the transaction in August 2010, the company said in a statement received by Lesprom Network. Kemira has informed the Works Councils about the transaction and the co-determination negotiations will start immediately. The transaction does not have any significant impact on Kemira's financial figures, and the parties have agreed not to disclose the transaction price. "Kemira is focusing according to its strategy on products and services that enhance the water quality and quantity management in the water intensive industries such as pulp and paper industry. Exiting FWA business is in line with our strategy to enhance the product lines which are common for all our segments and on which we are building our competitiveness", states Petri Helsky, head of Paper segment.