May 21, 2008. /Lesprom.com/. M-real started an internal profit improvement and complexity reduction programme in November 2007 targeting Euro 100 million annual profit improvements. After continued in-depth investigations, M-real has identified additional profit improvement measures mainly in the business concept simplification in all business areas. Consequently, the original Euro 100 million annual profit improvement target is raised to Euro 150 million. Full annual profitability impact of these measures will be seen from 2010 onwards. M-real is one of Europe´s leading producers of paperboard and paper. M-real’s business is divided into three business areas: Consumer Packaging, Graphic Papers and Office Papers.