Jul 30, 2012. /Lesprom Network/. NewPage Corporation has created a shift in the premium paper value equation with the introduction of Sterling® Premium, Sterling® Premium Digital™ and Sterling® Premium Digital™ for HP Indigo, as the company said in the press release received by Lesprom Network. The company's legendary Sterling brand has been reengineered to provide enhanced optics, an extremely smooth surface and premium shade – all at a No. 2 price. "This is an exciting day as we mark the next chapter for our flagship Sterling brand," said Tanya Pipo, commercial product manager, premium sheet and C1S grades. "We have been listening to our customers and found that they want a premium product at a price that reflects today's reality. Sterling Premium delivers all the features customers look for in a premium grade – premium optics, print performance and an elevated level of service – all at an affordable price." With the introduction of the new product line, NewPage will be retiring Centura® sheets and web, Productolith® sheets and web and Sterling® Ultra sheets. Sterling Ultra web products will remain. NewPage produces printing and specialty papers. NewPage is headquartered in Miamisburg, Ohio, and owns paper mills in Kentucky, Maine, Maryland, Michigan, Minnesota and Wisconsin. These mills have a total annual production capacity of approximately 3.5 million tons of paper.