Jan 19, 2011. /Lesprom Network/. Peter J. Johnson has joined the Sustainable Forestry Initiative (SFI) as Managing Director, Office of Sustainability, as SFI said in a press release received by Lesprom Network . As Vice President of Sustainability and Climate Change with PricewaterhouseCoopers Consulting since 2005, Johnson helped Fortune 100 and brand name companies develop and implement sustainable business strategies based on economic, environmental and social performance. “Peter is a registered professional forester and has more than 20 years of broad international experience with issues related to sustainability, procurement and forest certification,” SFI Inc. President and CEO Kathy Abusow said. “He conducted some of the first audits to the SFI and Canadian Standards Association standards and was Inaugural Chair of the SFI Auditor’s Forum. At SFI, he will combine this forestry and auditing expertise with his extensive sustainability consulting experience to help clarify and build awareness of SFI’s contributions to responsible forestry amongst foundations, consumer-facing brands, customers and the financial services sector.” “I have been involved in forest certification in North America since it began in the 1990s, and have witnessed the remarkable commitment by the forest sector, the steady uptake by markets, and the rapid growth of the SFI program,” said Peter Johnson. SFI Inc. is a registered charitable organization responsible for the largest single forest certification standard in the world. The SFI program works with a wide array of partners to promote responsible forest management in North America and responsible fiber sourcing worldwide.