Jun 25, 2007. /Lesprom Network/. SMART Papers said it has expanded its core environmental gradeline, Genesis, to feature new 100% post-consumer waste papers, new FSC-certified papers, new colors and a new super-smooth print surface. Genesis is a flagship of SMART Papers environmental gradeline with all sheets containing 30% to 100% post-consumer waste (PCW) content, as well as products that are FSC-certified with 100% PCW. Digital papers in Genesis are laser and inkjet guaranteed. "We're in a new era of papermaking - one where there's no longer a tradeoff between earth-friendliness and paper quality," said Dan Maheu, president and chief operating officer for SMART Papers. "Our newly expanded Genesis line demonstrates our commitment to give designers, printers and their customers some of the best-printing environmental papers available on the market today." The new Genesis line is bold and versatile with its wood-flecked papers, new cover colors and expanded whites and off-whites. The high quality, 30% to 100% post-consumer waste content and FSC-certified sheets make the line the right choice for projects requiring premium papers that are environmentally responsible. Genesis now offers 17 colors, nine weights and four finishes for creatives and printers to use for projects such as annual reports, identity systems, greeting cards and hang tags. Hamilton, Ohio-based SMART Papers is the largest independent North American manufacturer and marketer of premium cast coated, matte coated and uncoated text, cover and writing papers.