Oct 20, 2009. /Lesprom Network/. Billerud is launching its new packaging paper FibreForm in connection with Scanpack, Scandinavia's largest packaging exhibition, which opened Tuesday October 20. FibreForm's formability creates opportunities for special effects and personalized packaging based on renewable raw material that is also both compostable and recyclable, the company said in a press release received by Lesprom Network. Billerud FibreForm will challenge plastic as a packaging material in specially shaped packaging such as trays and blister packs for food and consumer goods. Previously there has not been a renewable material that could undergo thermoforming in food packaging machines, but that is possible with Fibreform, thanks to its high elasticity, up around 20% compared with normal paper, which has elasticity of 2 to 4%. "Considering the current debate about the climate, we believe many producers, such as those in the food industry, will start using more paper in their packaging," says Johan Nellbeck, business area manager at Billerud. At Scanpack in Gothenburg Billerud is arranging several seminars in packaging innovation and sustainability through packaging. Billerud also has a stand at the Scanpack Design square. FibreForm is manufactured using FSC-certified primary fiber. Billerud meets the requirements for traceability certification in accordance with PEFC. Billerud's Swedish mills and Billerud Skog have FSC certification.