After obtaining his degree in business administration, Pfeiffer launched his career in the food and luxuries industry, first in product management, then as a marketing and subsequently key account manager. He accumulated additional career experience as Director of International Sales at porcelain manufacturer FÜRSTENBERG.
Together with his team, Pfeiffer will continue to develop and expand LIGNA as the leading trade fair for the wood and forestry industries. The success of hosted events at Hannover Exhibition Center has necessitated new structures in the International Trade Fairs division at Deutsche Messe, resulting in the creation of a Hosted Events department, with Katariina Rohrbach taking over the directorship on 1 October.
