EarthLabel is an adhesive label utilizing a barrier coating between the paper and adhesive, providing a protective moisture barrier for wet conditions. EarthLabel incorporates EarthCoating®, a superior barrier coating to 100% polyethylene, providing improved barrier performance while reducing plastic content.
White Wine bottles and Beer bottles are optimal applications for EarthLabel, as the barrier layer is needed to protect the underlying adhesive across the entire label in wet conditions.
EarthLabel was developed for use by Ste. Michelle Wine Estates, as they sought a solution to provide protection for their white wine labels in wet conditions.
“Our Snoqualmie brand is a great fit for the EarthLabel”, says Les Wallace, Packaging Manager for Ste. Michelle Wine Estates. “The 100% PCW paper in combination with the Smart Planet EarthCoating delivers a high quality pressure-sensitive (self-adhesive) label material that will meet key performance requirements for our Snoqualmie wines regardless of the storage conditions. On the shelf, in a fridge, water or ice, we know the labels are going to look great. Our current plan is to transition to the EarthLabel material in the first quarter of 2014”, says Wallace.
“EarthCoating continues to prove itself as a superior technology to 100% polyethylene in various barrier coating applications. We applaud Ste. Michelle Wine Estates for their involvement and support in adopting this breakthrough technology to improve performance and the environmental footprint of their white wine labels”, says Chris Tilton, Chief Technology Officer of Smart Planet Technologies.
Smart Planet Technologies is a materials intellectual property company focused on sustainability for the packaging industry.